Launch of LSL’s new PRS brand, PRSim

Following many months of consultation, planning and development, we are delighted to unveil LSL’s new PRS brand, PRSim, including all new brand and visual identity.

PRSim aspires to be the property services partner of choice for private and institutional PRS investors nationwide. To offer an unrivalled end-to-end PRS & Build to Rent data, consultancy and operational management solution, underpinned by excellent customer service.

It was extremely important that the rebrand capture PRSim’s personality and data-driven customer-focused approach, whilst remaining true to the Group structure. Although the team and service offering may have evolved, one thing that has not changed is their firm commitment towards delivering exceptional outcomes for both clients and their customers.

Jo Green, Director of PRS & Build to Rent Client Services, comments:

“It was clear to us from the beginning that LSL should have a significant role to play in the B2B services segment of this exciting market, we are therefore thrilled to launch PRSim as the newest addition to the existing pedigree of brands under the LSL umbrella.

Our modular solution can be accessed by clients at any stage of the development process, with a fully tailored approach to ensure we can quickly and capably deliver on the brief.

Our USP’s come from our structure;

We are able to harness the extensive resources of the wider LSL Property Services Group including industry leading data and indices and PRSim’s integral relationship with our Land & New Homes Division means we can work with investors right from the start, sourcing off-market sites and development opportunities with feasibility reporting as standard. Our granular knowledge of what UK customers want, and will pay for, together with first-rate operational management standards, make us supremely placed to support intelligent and informed decision making.

We look forward to working with clients in the coming months and years as this the sector evolves at pace; to help create fantastic homes, communities and neighbourhoods for all generations to enjoy, as well as delivering high performing assets for maximum investor returns.”

Visit the PRSim website to learn more: